Difference That Is Actually Sameness Mass-Reproduced: Barbie Joins the Princess Convergence.Although Barbie has appeared in miniseries and short films since 1987, the series officially began in 2001 with Barbie in the Nutcracker.
It was followed by a total of thirty-five films before it was put on hiatus in 2017. Barbie has appeared as a character in other films, including Mattels My Scene line as well as the Toy Story film series, but these are not considered part of the franchise. Created by Mattel Creations (formerly Mattel Entertainment), the first ten films sold 40 million DVD and VHS units worldwide by 2007, grossing over 700 million in sales. As of 2013, the series has sold over 110 million DVD units worldwide. Scholars examining how the Barbie films differ from Disney and other princess narratives have concluded that Mattel intentionally attempted to remediate its brand based on feminist criticisms through story-telling in the films. Barbie is always placed as the central heroine of the story, with male characters and romantic interests serving as secondary to the plot. Mattel consultants initially considered reducing the Barbies breast size, but later claimed that the dolls figure could not be changed because being consistent is one of her biggest strengths. This move might also have been rejected because of the success of the sexualized Bratz dolls of Mattels competitors. Mattels team also considered targeting market audiences of career women and their daughters by introducing lines of Doctor or Lawyer Barbies. However, Mattels research showed that girls were spending more time online than playing with physical dolls. Therefore, targeted career Barbies were discarded in favor of looking for more interactive platforms through online or digital media. A primary benefit of this strategy revolved around marketing, as Mattel could sell dolls specific to each film separately from the DVDs and merchandise related to props, costumes, and sets from the films. Tim Kilpin, the senior vice-president for girls marketing at Mattel, stated that What you see now are several different Barbie worlds anchored by content and storytelling. A girl can understand what role Barbie is playing, what the other characters are doing, and how they interrelate. Thats a much richer level of story that leads to a richer level of play. The strategy worked as US Barbie sales, led by the princess line, increased by two percent in 2006, saving Mattels bottom line at a time when its worldwide share of the toy market was declining. Within the films, Mattel includes performances by well-known companies and orchestras, such as the London Symphony Orchestra, the Czech Philharmonic and the New York City Ballet. These associations could have been included as an enrichment strategy on behalf of Mattels marketing team, to help the films be seen as educational. After its success, it was followed by Barbie as Rapunzel based on the Brothers Grimm s fairy tale in 2002 and another Tchaikovsky ballet-inspired Barbie of Swan Lake in 2003. The first musical film was released in 2004 with Barbie as the Princess and the Pauper based on Mark Twain s famous novel. Due to its popularity among the fans, a remake was released in 2012 with Barbie: The Princess the Popstar. Two films were released as spin-offs to Fairytopia, Barbie: Mariposa in 2008 and its sequel Barbie: Mariposa the Fairy Princess in 2013. Two more films based on classic novels by Charles Dickens and Alexandre Dumas were released with Barbie in A Christmas Carol in 2008 and Barbie and the Three Musketeers in 2009, respectively. She continued to voice Barbie through 2015, when it was announced that Erica Lindbeck would be taking over in 2016. Parkes and Laurie MacDonald as producers and Jenny Bicks as a writer. On March 4, 2015 it was announced that Diablo Cody will be doing rewrites on the script. In December 2015 it was announced that Sony would hire three different writers to write scripts and that they would choose the best one. They are working with the draft written by Hilary Winston. Barbie As The Princess And The Pauper Game World Hello Full Of BarbiesIt also reported that minor changes would be made in terms of the character and the story itself, centering on a Barbie, who after she is exiled from a world full of Barbies, enters the real world as a normal woman who is imperfect. On March 23, 2017, The Hollywood Reporter confirmed that Schumer had dropped out of the project due to scheduling conflicts; similar reports stated that the film was without a director. In August 2017, it was announced that Anne Hathaway would star as the titular character and that up-and-coming director Alethea Jones would helm it. Cody said that she spent too much time involved working on the screenplay for Tully to focus on writing the live action Barbie movie and that she doesnt feel she is the right person to write the script. This films concept was discarded in 2017. Sony in January 2018 would later move its release date to May 8, 2020. Barbie As The Princess And The Pauper Game World Hello Movie As MattelMargot Robbie to Star in Barbie Movie as Mattel Partners with Warner Bros. Comingsoon.net. Retrieved October 17, 2018. Marketing Week. Marketing Week, 14 Aug. Web. 22 Apr. 2009. Barbie and the straight-to-DVD movie: pink post-feminist pedagogy. Feminist Media Studies.
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